MyQoS: A Profit Oriented Framework for Exploiting Customer Behavior in Online e-Commerce Environments
نویسنده
چکیده
Work related to improving the performance of web based ecommerce servers has largely focused on providing better response times and higher throughput. However the most important performance metric for businesses is profitability. Thus it is imperative that online businesses identify valuable user sessions and ensure their completion in transient and persistent overload conditions. This paper introduces MyQoS, an extensible and easy to deploy framework for identifying valuable user sessions in e-commerce settings. MyQoS is specifically geared towards maximizing profitability through continuous monitoring of user behavior in online retail scenarios. It provides online retailers with the ability to offer differentiated levels of service based on the individual and collective usage pattern of customers. Our tests with the TPC-W retail setting demonstrate that MyQoS can provide the benefits of existing approaches and enable service providers to implement profit maximizing techniques that have so far been ignored in e-commerce applications.
منابع مشابه
Business-oriented resource management policies for e-commerce servers
Quality of service of e-commerce sites has been usually managed by the allocation of resources such as processors, disks, and network bandwidth, and by tracking conventional performance metrics such as response time, throughput, and availability. However, the metrics that are of utmost importance to the management and shareholders of a Web store are revenue and profit. Thus, resource management...
متن کاملWiki as a ckm tool in websites
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...
متن کاملPii: S0166-5316(00)00034-1
Quality of service of e-commerce sites has been usually managed by the allocation of resources such as processors, disks, and network bandwidth, and by tracking conventional performance metrics such as response time, throughput, and availability. However, the metrics that are of utmost importance to the management and shareholders of a Web store are revenue and profit. Thus, resource management...
متن کاملProviding Value to Customer in E-commerce Environments: the Customer’s Perspective
Effective advertising, good usability and creating value are important in an E-Commerce environment to attract and retain customers. In the Human-Computer Interaction (HCI) literature, research into the success or failure of Business to Consumer (B2C) E-Commerce sites has primarily focused on the usability. While increasing the usability is important, even if an E-Commerce Web site conforms to ...
متن کاملBarriers and Crucial factors affecting Iranian consumer mind during online shopping
E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal cont...
متن کامل